blog post de prueba 05

Tapping a New Technology

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Certainly a few things have happened since 2016. Perhaps the most noteworthy? That’s right. Baby Yoda. Grogu, the cute, coo-ing, merchandising machine, became the breakout star of The Mandalorian. But another major star of the series was “The Volume,” a 20-foot-tall, 75-foot-wide, 270-degree immersive LED space designed custom by Industrial Light and Magic. The LED wall created high-resolution backgrounds that are illuminated as an actual light source—making the space western scenery all the more immersive and realistic as opposed to a green screen. 

Naturally, the Demo Duck team wanted to get our hands on that thing. No, not Grogu. I’m talking about the LED wall. We’re always trying to learn new video production styles or try out new technology to elevate the work we do. Since we didn’t have a specific project that called for the LED wall, we decided to do a spec project where we’d bring to life a concept that would be a good use of its unique production benefits. An exciting decision, but it raised a few questions. Where would we find an LED wall? And what would we even shoot? 

RJ Pole is a producer for MK Films in Chicago, a company that specializes in “tabletop production,” which finds dynamic, delicious ways to showcase food and beverages on film. And guess what they just added to their arsenal? An LED wall. Perfect! We reached out to RJ and his team to see if they’d be interested in partnering with us on the project and letting us use their studio space and the LED wall. Not only were they in, RJ also offered some creative advice for our concept development. He mentioned that the LED wall really sings when it’s the background for liquid, providing a delicious brightness and beautiful reflecting off glass.

Tapping a New Technology

Certainly a few things have happened since 2016. Perhaps the most noteworthy? That’s right. Baby Yoda. Grogu, the cute, coo-ing, merchandising machine, became the breakout star of The Mandalorian. But another major star of the series was “The Volume,” a 20-foot-tall, 75-foot-wide, 270-degree immersive LED space designed custom by Industrial Light and Magic. The LED wall created high-resolution backgrounds that are illuminated as an actual light source—making the space western scenery all the more immersive and realistic as opposed to a green screen. 

Naturally, the Demo Duck team wanted to get our hands on that thing. No, not Grogu. I’m talking about the LED wall. We’re always trying to learn new video production styles or try out new technology to elevate the work we do. Since we didn’t have a specific project that called for the LED wall, we decided to do a spec project where we’d bring to life a concept that would be a good use of its unique production benefits. An exciting decision, but it raised a few questions. Where would we find an LED wall? And what would we even shoot? 

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RJ Pole is a producer for MK Films in Chicago, a company that specializes in “tabletop production,” which finds dynamic, delicious ways to showcase food and beverages on film. And guess what they just added to their arsenal? An LED wall. Perfect! We reached out to RJ and his team to see if they’d be interested in partnering with us on the project and letting us use their studio space and the LED wall. Not only were they in, RJ also offered some creative advice for our concept development. He mentioned that the LED wall really sings when it’s the background for liquid, providing a delicious brightness and beautiful reflecting off glass.

Tapping a New Technology

Certainly a few things have happened since 2016. Perhaps the most noteworthy? That’s right. Baby Yoda. Grogu, the cute, coo-ing, merchandising machine, became the breakout star of The Mandalorian. But another major star of the series was “The Volume,” a 20-foot-tall, 75-foot-wide, 270-degree immersive LED space designed custom by Industrial Light and Magic. The LED wall created high-resolution backgrounds that are illuminated as an actual light source—making the space western scenery all the more immersive and realistic as opposed to a green screen. 

Naturally, the Demo Duck team wanted to get our hands on that thing. No, not Grogu. I’m talking about the LED wall. We’re always trying to learn new video production styles or try out new technology to elevate the work we do. Since we didn’t have a specific project that called for the LED wall, we decided to do a spec project where we’d bring to life a concept that would be a good use of its unique production benefits. An exciting decision, but it raised a few questions. Where would we find an LED wall? And what would we even shoot? 

RJ Pole is a producer for MK Films in Chicago, a company that specializes in “tabletop production,” which finds dynamic, delicious ways to showcase food and beverages on film. And guess what they just added to their arsenal? An LED wall. Perfect! We reached out to RJ and his team to see if they’d be interested in partnering with us on the project and letting us use their studio space and the LED wall. Not only were they in, RJ also offered some creative advice for our concept development. He mentioned that the LED wall really sings when it’s the background for liquid, providing a delicious brightness and beautiful reflecting off glass.